Content Research Agent
Define the markets, competitors, or client verticals you care about once. The agent keeps collecting on schedule and pings you the moment something breaks out.
Social listening · TikTok, Reels & Shorts
Catch what is breaking out before it saturates
Social Listening watches the keywords, creators, and formats you care about across TikTok, Instagram Reels, and YouTube Shorts. Every post is scored against its own creator baseline, so the outliers - and the hooks behind them - surface while there is still time to act.
Keyword agents that keep runningOutlier scoring against creator baselineComment sentiment and hook clustersSlack, Discord, and email alertsCSV, JSON, and PDF exports
Turn a niche into a report in one run
Point the console at a keyword, a hashtag, or a creator handle. It collects across the platforms you choose, scores every post against its own baseline, and returns the feed, the sentiment, and the hook clusters behind the breakout.
Listening console
TikTok + Instagram Reels + YouTube Shorts · Last 7 daysPlatforms
Window
1Resolving keywords and seed accounts
2Collecting posts from the selected platforms
3Deduplicating reposts and near-duplicates
4Scoring each post against its creator baseline
5Reading sentiment across comments
6Clustering hooks, formats, and sounds
7Assembling the report
Sign in with Google and subscribe to run a report.
What a report returns
Point the console at a niche, a hashtag, or a single creator and it returns the posts breaking out against their baseline, plus the sentiment, hooks, and posting windows behind them.
- Outlier feed with multiplier against baseline
- Creator snapshots with follower and view deltas
- Hashtag and sound clusters with post counts
- Hook and format breakdowns with reach uplift
Google sign-in and an active plan are required. Try skincare ugc, fitness hooks, or a creator handle.
Track anyone, daily, with the reasoning attached
Add a creator or a video and the Tracking Center collects a snapshot every day - followers, views, engagement - then writes up what changed in the hooks, the posting pattern, and the comments.
@nour.skincare snapshot
Followers, 7 days+6.1%
Views vs own baseline+18%
Snapshots collectedDaily · 06:00 UTC
Next snapshot in 6h · alerts go to Slack, Discord, or email
AI report ready: hook style, sentiment, and growth trajectory written up for this creator
Growth badges fire the moment a post clears 2x its own baseline
Research, track, analyse, and brief in one place
Everything you need to find what is working in a niche and explain why - without a tab for each job.
Outlier analysis
Every post is compared with its own creator baseline, so a 12K account beating its median surfaces next to a 400K account doing the same thing.
Tracking Center
Daily snapshots of followers, views, and engagement across TikTok, Reels, and Shorts, with growth badges and an AI write-up on what changed.
Profile Analyzer
Deep-dive any creator: engagement trend, hashtags that actually travel, posting times, and the format shifts behind a spike.
Comment sentiment
Reads the comment layer for tone, recurring objections, and the questions worth answering in your next post instead of guessing from likes.
Hook and format clusters
Groups posts by opening move, structure, and audio, then ranks each cluster by the lift it produced over the account baseline.
Ads next to organics
Browse the Facebook and Instagram ads running against your keywords, so paid creative and organic research live in the same session.
Alerts where you already work
Slack, Discord, HMAC-signed webhooks, Zapier, n8n, and a weekly email digest - whichever channel your team actually reads.
Tags, filters, and exports
Label creators and videos as competitors, inspiration, or clients, filter the workspace in one click, and export Excel, CSV, JSON, or PDF.
Plug in, do not rebuild
Alerts and exports land in the tools your team already runs, so the finding does not die in a dashboard.
Slack
Outlier alerts land in the channel your team already watches.
Discord
Pipe trend alerts straight into a community or client server.
Webhooks
Signed payloads for anything you build on top of the data.
Zapier
Hand the finding to thousands of apps without writing code.
n8n
Automate the hand-off into briefs, sheets, or a CMS.
Email digest
A weekly recap of the niches you track, on autopilot.
Three decisions, then it runs itself
Set the niches, let collection run, and read the outliers. The work that used to be a spreadsheet marathon happens on schedule.
Set the niches you care about
Add your market, competitors, and client verticals as keywords, hashtags, and creator handles. Nothing else is tracked, so reports stay short.
Let the agents collect
Collection runs on schedule across TikTok, Instagram Reels, and YouTube Shorts. Each post is deduplicated and scored against its creator baseline.
Read the outlier report
Open the console to see what broke out, why it worked - hook, format, sentiment, posting window - and who is behind it.
Ship the brief
Export the report or hand it off to a client, then brief the next round of posts and ads with the formats that are already working.
Built for how the work actually arrives
Agencies juggling client niches, e-commerce teams validating angles, and creators who need to know what the feed is rewarding this week.
Agencies
Run twenty client niches from one account. Snapshots, sentiment, and exports happen on schedule, so Sunday afternoons stop being a research shift.
Client-ready dashboards and branded exportsE-commerce and TikTok Shop
Spot the product angle and hook combination that is already converting before you spend on creative, then brief the ad against it.
Winning product angles, sounds, and formatsUGC creators and clippers
Track the formats your niche rewards this week, find creators worth studying, and pitch brands with the data behind your concept.
Trend radar plus creator benchmarksGTM and market research
Treat short-form as the fastest signal you have: what a market argues about, what it doubts, and which claims it repeats.
Demand, objection, and messaging signalsProduct and mobile apps
Watch how people talk about the job your product does, including the workarounds they describe in the comments.
Positioning and feature feedbackSocial media managers
Stop rebuilding the same Monday spreadsheet. The tracking center keeps the numbers current and the digests land in your inbox.
Automation instead of copy-pasteTeams that stopped guessing
Short-form moves faster than intuition. These are the operators who replaced the guess with a report.
Dana Whitfield
We stopped debating which format to shoot. The console shows the three hooks that are working this week and the reports go straight to the production calendar.
Head of content, DTC skincare brandMarc Bello
Twenty client niches used to mean twenty tabs and a spreadsheet held together by hope. Now the outliers land in Slack and I only open the ones that matter.
Founder, two-person UGC studioPriya Raman
The sentiment layer is the part I did not expect to use. Knowing which objection keeps coming back in comments changed the scripts we write.
Growth lead, B2B SaaSWhere a listening report fits
Platform analytics tell you what your own account already did. A listening workflow tells you what the market is rewarding before you commit to the next shoot.
| Job to be done | Native platform analytics | Manual spreadsheets | Social Listening |
|---|---|---|---|
| Find breakouts early | Only inside your own account | Whatever you happened to copy that week | Outlier scoring across every tracked keyword |
| Compare creators | One profile at a time | Manual follower math, per client | Daily snapshots with growth badges |
| Explain why it worked | No hook or sentiment layer | Gut feel from screenshots | Hook clusters, sentiment, and posting windows |
| Hand the finding off | Screenshots pasted into a deck | Rebuilt by hand every Monday | Exportable brief plus alerts pushed to Slack |
Pricing that scales with the niche count
Every plan includes the listening console, the Tracking Center, sentiment and hook analysis, and exports. Annual billing saves 20%.
Starter
$19/month
For solo operators, freelancers, and first client niches.
- 2,000 report credits each month
- 3 tracked niches with scheduled collection
- Outlier scoring, sentiment, and hook clusters
- Tracking Center with daily snapshots
- CSV, JSON, and PDF exports
- Slack, Discord, and email alerts
Pro
$49/month
For agencies, e-commerce teams, and creators scaling volume.
- 12,000 report credits each month
- 25 tracked niches with autopilot collection
- Everything in Starter, plus Meta ads research
- Team seats and shared client workspaces
- Priority collection queue
- Priority support and early features
Annual billing is billed once and saves 20%. Compare both intervals and switch at any time on the pricing page.
Answers before you start
How collection works, what an outlier score means, and what you get when the report is ready.
What is social listening for short-form video?+
It is the practice of watching a market across platforms instead of only your own account: which posts beat their creator baseline, which hooks and formats carry them, and how audiences react in the comments. Social Listening turns that into a report you can act on.
Which platforms are covered?+
TikTok, Instagram Reels, and YouTube Shorts. Each tracked niche collects from the platforms you select, and every post is stored with its creator, snapshot history, and outlier score.
What is an outlier score?+
Every post is compared against the median performance of the account that published it. A post at 6x baseline is an outlier regardless of whether the creator has 12K or 400K followers, which is what makes early detection possible.
How is this different from native platform analytics?+
Native analytics explain your own account after the fact. Social Listening watches the market you care about, explains why something worked, and hands you the brief - hooks, formats, sentiment, and posting windows.
Do I need to connect my own social accounts?+
No. You track public keywords, hashtags, and creator handles. Connecting your own profile is optional and only used to benchmark your posts against the same baseline as everyone else.
Can I use it for client work?+
Yes. Pro adds team seats and shared workspaces, and every report can be exported as CSV, JSON, or a PDF you can hand to a client as-is.
How fresh is the data?+
Collection runs on a schedule you choose, with daily snapshots per tracked niche. Growth badges and alerts fire as soon as a post clears twice its creator baseline.
Where do alerts go?+
Slack, Discord, HMAC-signed webhooks, Zapier, n8n, and a weekly email digest. Pick the channel your team already reads and the alerts land there.
Is the console on this page live?+
The console on this page is a scripted sample so you can see the shape of a report without an account. Inside the product, the same view runs against your tracked niches.
How do I pay, and can I cancel?+
Sign in with Google and check out with Stripe. Plans are month-to-month or annual, you can cancel from the billing page at any time, and access continues to the end of the paid period.
Track your market before the format saturates
Set the niches you care about, let collection run, and open a report that explains the breakout instead of just counting views.
Google sign-in Stripe checkout Cancel anytime Reports export as CSV, JSON, or PDF Keywords, hashtags, and creator handles